After reading Zachary Lukasiewicz’s article on increasing sales efficiency via use of statistics, it dawned on me that these facts do not just apply to the sales world, but can share valuable lessons and insights for independent freelancers. Below are a list of his shocking facts, with freelance application.
#1 Voice Mail
Tired of calling prospective clients and feeling like it is a waste of time? According to RingLead, “80% of calls go straight to voice mail and 90% of first time calls are never returned.” This shows that you are not alone in your endeavor. Make multiple calls, but be sure to keep the voicemail terse, concise, and to the point. Optimal voicemails fall between 8 and 14 seconds (The Sales Hunter), after that the listener may become disengaged and there goes your prospective client.
#2 Phone Calls
Communication is key to your position, and if you hold a remote career, then chances are that much of your teamwork is completed over the phone. Keep your voice calm, steady, and pleasant. After all, 86% of communication over the phone is in your tone (Contact Point), meaning it is vital if you want to click with that teammate.